Advertising Disclosure 65 Oled S90d 4k Smart Ai Tv Comparison - April 2026
3 Best 65 Oled S90d 4k Smart Ai Tv In the UK
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant's customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. As an Amazon Associate we may earn from qualifying purchases. We may receive a commission from purchases made through links on our site, which will help us continue to provide you with value.
Advertising Disclosure
| 1 Best Choice  9.8Exceptional | 2  9.5Excellent | 3 Best Value  9.2Excellent |
| View DealOn Amazon | View DealOn Amazon | View DealOn Amazon |
ModelLG evo OLED65C44LA 65-Inch 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz), Umber Brown [Model 2024] | Model Hisense 65" 65U7QTUK MiniLED QLED 144Hz Smart AI TV - Hi-View AI Engine, 144Hz Game Mode PRO, 2.1 Channel, Dolby Atmos, Quantum Dot Colour, Anti-Reflection with Freely, Disney +, YouTube, Netflix | Model Hisense 65" 65E78QTUK QLED Smart AI TV - 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with Freely, Disney +, YouTube, Netflix |
BrandLG | Brand Hisense | Brand Hisense |
Reviews | Reviews  | Reviews |
Available On | Available On | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.8
1LGLG evo OLED65C44LA 65-Inch 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz), Umber Brown [Model 2024]
Why we love it
Stunning picture quality with OLED technology.
Smart platform with popular streaming apps.
Sleek design enhances room aesthetics.
Main highlights- Ultra Slim Design – sharp profile, narrow bezels and premium stand
- Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity
- Incredible brightness with Brightness Booster
- Advanced α9 AI processor for stunning pictures and sound – Designed for and exclusive to LG OLED
- 4K OLED evo technology with self-lit pixels for perfect contrast and 100% colour accuracy
-
9.5
2Hisense
Hisense 65" 65U7QTUK MiniLED QLED 144Hz Smart AI TV - Hi-View AI Engine, 144Hz Game Mode PRO, 2.1 Channel, Dolby Atmos, Quantum Dot Colour, Anti-Reflection with Freely, Disney +, YouTube, Netflix
Why we love it
Excellent picture and color quality
Immersive surround sound experience
Optimized smooth gaming performance
Main highlights- MiniLED : Revolutionizing display technology, Mini-LED combines thousands of ultra-fine LEDs into hundreds of precision dimming zones, unlocking brightness, deeper contrast, and richer coloursr, supported by 144Hz panel technology and improved Mini-LED HDR1000.
- Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.
- Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there.
- Built In Sub Woofer: To amplify Dolby Atmos & DTS Virtual X, our features a powerful 2.1. Channel surround sound setup with a punchy built in subwoofer creating a truly engaging audio experience that you can feel.
- 144Hz Game Mode PRO: automatically fires up when a gaming connection is detected through ALLM, experience the smoothest possible game play with 144Hz VRR and ultra low input lag. Image tearing and stuttering are a thing of the past thanks to AMD Freesync Premium PRO.
-
9.2
3Hisense12% Off
Hisense 65" 65E78QTUK QLED Smart AI TV - 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with Freely, Disney +, YouTube, Netflix
Main highlights- Quantum Dot Colour: Experience true-to-life colour with our Quantum Dot TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way.
- Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.
- Dolby Vision: Inspired by cinema technology our complete HDR solution featuring amongst others 4K HDR Immersive & Dolby Vision , ensuring you get astonishing brightness, brighter colours, deep contrast and more vivid, life like images.
- Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there.
- 4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED’s positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
Our ranking system
The topchoice.co.uk Team selects top-of-the-line items from a wide selection and conducts rigorous evaluations on almost all the products available on the internet. We rank each product based on how well it matches our criteria.We can ensure that the product is well-tested with the help of our expertise, experts, and artificial intelligence technology. topchoice.co.uk requires consistent care for the products we review, ensuring that our assessments are always accurate and up to date.
Features
Our team of experts analyzes key attributes, capabilities, significance, and many more depending on the type of product to determine its effectiveness.
Consumer Reviews
We ensure an evaluation of the ratings using references all over the internet for each product. With the help of our AI technology and professional review teams, we give weight to the worth of individual user experiences.
Popularity
Popularity is an important criterion in choosing a product. Several factors contribute to the popularity of the products on our site, including prestige, relevance, reputation, news, and more.
Value for money
topchoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
Value for money
topchoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
![LG OLED65C55LA 65-Inch OLEDevo 4K UHD Smart TV, (α9 AI Processor Gen7, Dolby Atmos, Freeview Play and Amazon Alexa, 120Hz) [Model 2025]](https://d1ttb1lnpo2lvz.cloudfront.net/7e0a079/loader.svg)
