Advertising Disclosure Colgate Optic White Advanced Whitening Toothpaste Comparison - July 2025
4 Best Colgate Optic White Advanced Whitening Toothpaste In the UK
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
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| 1 Best Choice  9.9Exceptional | 2 Best Value  9.7Exceptional | 3  9.5Excellent | 4  9.4Excellent |
| View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon |
ModelColgate Max White Optic Toothpaste 4X75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Optic Brighteners Instantly Whiten Teeth | Model Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe For Daily Use | Model Colgate Advanced White Toothpaste Pump 100 ml - Teeth whitening toothpaste - With active micro-cleaning crystals - Enamel safe toothpaste - Whiter teeth in 10 days - Clinically proven whiter teeth | Model Colgate Optic White Whitening Toothpaste for Coffee, Tea and Tobacco Users (50 ML) |
BrandColgate | Brand Colgate | Brand Colgate | Brand COLGATE |
Reviews | Reviews | Reviews  | Reviews |
Tech Specs | |||
product dimensions30 x 3.4 x 17 cm 490 g | product dimensions 17 x 7.8 x 7.8 cm 75 g | product dimensions 18 x 4.6 x 4.6 cm 170 g | product dimensions - |
Available On | Available On | Available On | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.9
1ColgateColgate Max White Optic Toothpaste 4X75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Optic Brighteners Instantly Whiten Teeth
Main highlights- WHAT YOU'LL GET: Includes four (4) 75ml tubes of Colgate Max White Optic toothpaste
- TOOTHPASTE WHITENING: Discover Max White Optic toothpaste with optic brighteners for an instantly** whiter smile as a temporary effect
- ENAMEL SAFE TOOTHPASTE: Colgate Max White Optic toothpaste helps keeps enamel strong and gums healthy***
- Colgate, #1 Dentist Recommended Brand* *Colgate Brand, Toothpaste, UK, Dentist
- COLGATE WHITENING TOOTHPASTE: This whitening toothpaste is clinically proven to remove up to 100 percent of surface stains* after two weeks of use as directed
- *Remove surface stains after 2 weeks of use as directed **Instant whitening effect is temporary ***Help reduce plaque with regular brushing, leading to stronger enamel and healthier gums
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9.7
2Colgate29% Off
Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe For Daily Use
Why we love it
Reverses long-term stains effectively.
Safe for enamel use.
Instantly brightens teeth appearance.
Main highlights- INSTANT^ WHITENING EFFECT: With blue optic brighteners to instantly^ whiten your smile.
- ENAMEL SAFE: Our athome whitening toothpaste provides nonabrasive whitening of deep stains and is also enamel safe for daily use.
- DUAL COLOURCORRECT ACTION: Our most advanced teeth whitening toothpaste, with dual colourcorrect action, lifts deepset stains* and instantly^ whitens!
- DISTINCTIVE SENSATION: You'll experience a distinctive warming sensation from the rich, blue teeth whitening foam as it activates to deeply whiten.
- DISCLAIMERS: *Stains caused by food and drink vs fluoride toothpaste after 3 days. ^Instant effect is temporary.
- 10X WHITER TEETH*: Unlike regular teeth whitening toothpaste that only removes surface stains, ours deeply whitens for 10X whiter teeth* using active oxygen molecules to decolourise deep stains. And, with phosphate salts, it helps prevent future surface stains.
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9.5
3Colgate20% Off
Colgate Advanced White Toothpaste Pump 100 ml - Teeth whitening toothpaste - With active micro-cleaning crystals - Enamel safe toothpaste - Whiter teeth in 10 days - Clinically proven whiter teeth
Why we love it
Whitens teeth in just 10 days.
Prevents new stains effectively.
Safe for daily use.
Main highlights- WHITER TEETH IN 10 DAYS: Achieve a whiter smile in just 10 days with Colgate Advanced White Toothpaste. Brush twice daily to see the difference
- STAIN REMOVAL: Removes 10x more surface stains than regular fluoride toothpaste, giving you a dazzling white smile
- STAIN PREVENTION: Colgate Advanced White Toothpaste Pump helps prevent stains from sticking to your teeth, so you can enjoy a brighter smile for longer. Perfect for those who love coffee or tea
- PLAQUE REMOVAL: Regular brushing with our toothpaste helps to remove plaque, promoting strong gums and teeth
- MICRO-CLEANING CRYSTALS: The advanced toothpaste whitening formula with micro-cleaning crystals polishes your teeth, leaving them feeling clean and smooth
- FRESHENS BREATH: Our toothpaste leaves your mouth feeling clean and minty fresh all day
- ENAMEL SAFE: Suitable for daily use, our teeth whitening toothpaste protects your enamel while helping to remove plaque and freshen your breath
- CLINICALLY PROVEN WHITENING: Our Colgate whitening toothpaste contains active micro-cleansing crystals that are clinically proven to whiten your teeth by removing surface stains and fighting cavities
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Value for money
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Value for money
TopChoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
