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Mascara Brands Comparison - August 2025

7 Best Mascara Brands In the UK

1
Best Choice
9.8Exceptional
2
9.6Exceptional
3
9.5Excellent
4
Best Value
9.3Excellent
5
9.2Excellent
6
9.1Excellent
7
9.0Excellent
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Model

Maybelline New York, Volume Mascara, Lash Sensational, Colour: Very Black, 9.5 mL
Model
Clinique High Impact Mascara, Black 01, 7ml
Model
Rimmel Extra 3D Lash Volumising Mascara, 8ml
Model
Maybelline New York, Firework Volumising Mascara, 360° Lash by Lash Impact, Full Flare, Lengthening Mascara, 24 hour Wear, Clump-Resistant Formula, Colour: Black
Model
L'Oreal Paris Volumising Brown Mascara, For Intense Volume and a Fanned Out Effect, 1.4x Bigger Looking Eyes, Clump-free Formula, Suitable for Sensitive Eyes, Volume Million Lashes Panorama
Model
Max Factor Masterpiece Black Black Mascara Defining and Volumising Liquid Eye Cosmetic Brush X1 X1 Max Standard Female Eyelash 1 Mu
Model
MAX FACTOR - False Lash Effect Mascara - Volumising Formula, Pro-Vitamin B5, Clump-Free, Flake-Free, Smudge-Proof - 01 Black - 13.1ml

Brand

Maybelline
Brand
Clinique
Brand
Rimmel
Brand
Maybelline
Brand
L'Oréal Paris
Brand
Max Factor
Brand
Max Factor

Reviews

139,887 reviews
Reviews
16,395 reviews
Reviews
72,729 reviews
Reviews
330 reviews
Reviews
5,028 reviews
Reviews
16,746 reviews
Reviews
42,426 reviews

Features

Worth the money

9.1
Worth the money
8.6
Worth the money
8.9
Worth the money
9.1
Worth the money
8.6
Worth the money
7.2
Worth the money
7.2

Simple to take off

8.9
Simple to take off
9.1
Simple to take off
9.1
Simple to take off
9.1
Simple to take off
7.7
Simple to take off
8.4
Simple to take off
8.4

Simple to use

9.1
Simple to use
8.9
Simple to use
9.4
Simple to use
9.1
Simple to use
9.4
Simple to use
8.6
Simple to use
8.1

Smudge proof

9.1
Smudge proof
9.1
Smudge proof
9.1
Smudge proof
9.1
Smudge proof
8.6
Smudge proof
8.1
Smudge proof
7.7

Long life

9.1
Long life
8.9
Long life
8.9
Long life
9.1
Long life
8.6
Long life
7.7
Long life
7.9

Water tight

8.6
Water tight
8.9
Water tight
9.1
Water tight
9.1
Water tight
8.6
Water tight
7.0
Water tight
7.0

Tech Specs

product dimensions

2.16 x 6.99 x 14.29 cm 15 g
product dimensions
2.1 x 1.8 x 12.3 cm 0.1 g
product dimensions
1.6 x 1.6 x 12 cm 8 g
product dimensions
2.06 x 2.06 x 12.54 cm 26.5 g
product dimensions
-
product dimensions
10.16 x 2.54 x 2.54 cm 10 g
product dimensions
10.16 x 7.62 x 6.35 cm 12.47 g

Available On

Available On
Available On
Available On
Available On
Available On
Available On

Our Top 3 Picks

Here are the top 3 recommended products with more information to help you find the right product for you
  • 9.8
    1
    Maybelline
    37% Off

    Maybelline New York, Volume Mascara, Lash Sensational, Colour: Very Black, 9.5 mL

    9.1 worth the money
    9.1 Simple to use
    9.1 Smudge proof

    Why we love it

    Intense color without clumping.
    Suitable for sensitive eyes.
    Enhances volume and length.
  • 9.6
    2
    Clinique

    Clinique High Impact Mascara, Black 01, 7ml

    9.1 Simple to take off
    9.1 Smudge proof
    8.9 Simple to use

    Why we love it

    Creates bold, voluminous lashes.
    Long-lasting and clump-free.
    Smooth, easy application.
  • 9.5
    3
    Rimmel
    25% Off

    Rimmel Extra 3D Lash Volumising Mascara, 8ml

    9.4 Simple to use
    9.1 Simple to take off
    9.1 Smudge proof

    Why we love it

    Clump-free application for flawless lashes.
    Smudge-proof formula lasts all day.
    Enriched with Vitamin E for lash health.

Our ranking system

The TopChoice.co.uk Team selects top-of-the-line items from a wide selection and conducts rigorous evaluations on almost all the products available on the internet. We rank each product based on how well it matches our criteria.We can ensure that the product is well-tested with the help of our expertise, experts, and artificial intelligence technology. TopChoice.co.uk requires consistent care for the products we review, ensuring that our assessments are always accurate and up to date.

Features

Our team of experts analyzes key attributes, capabilities, significance, and many more depending on the type of product to determine its effectiveness.
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Consumer Reviews

We ensure an evaluation of the ratings using references all over the internet for each product. With the help of our AI technology and professional review teams, we give weight to the worth of individual user experiences.
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Popularity

Popularity is an important criterion in choosing a product. Several factors contribute to the popularity of the products on our site, including prestige, relevance, reputation, news, and more.
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Value for money

TopChoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.

When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.