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Permanent White Hair Dye Comparison - July 2025

6 Best Permanent White Hair Dye In the UK

1
Best Choice
9.9Exceptional
2
Best Value
9.8Exceptional
3
9.7Exceptional
4
9.6Exceptional
5
9.4Excellent
6
9.3Excellent
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Model

Platinum Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour with Natural Platinum Hair Toner for Blonde Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Colour
Model
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum
Model
Jerome Russell Bblonde Ice White Post Blonding Toner - Semi Permanent Hair Dye Kit for Pre Lightened & Blonde Hair with Brazil Nut Oil, No Ammonia & Vegan
Model
L'Oréal Paris Cool Silver Pure White, Our 1st Enhancing Treatment for Natural Grey Hair, Semi-Permanent Colour, Enriched with Cool Dyes & Ceramides
Model
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice
Model
FYNE Light Grey Permanent Hair Dye for Women - Home Hair Colour Cream with Built-in Conditioner - Gentle, Long-Lasting, Easy to Use, Suitable for All Hair Types - Achieve Salon-Quality Results at Home

Brand

Smart Beauty
Brand
L'Oreal Paris
Brand
Jerome Russell
Brand
L'Oréal Paris
Brand
L'Oreal Paris
Brand
FYNE

Reviews

15,711 reviews
Reviews
6,462 reviews
Reviews
6,366 reviews
Reviews
24 reviews
Reviews
3,744 reviews
Reviews
561 reviews

Tech Specs

product dimensions

6 x 9 x 17 cm 225 g
product dimensions
9.4 x 5.6 x 17.2 cm 200 g
product dimensions
6 x 9.5 x 17.8 cm 130 g
product dimensions
17 x 6.2 x 4.35 cm 140 g
product dimensions
9.4 x 6.5 x 17.2 cm 200 g
product dimensions
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Available On

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Our Top 3 Picks

Here are the top 3 recommended products with more information to help you find the right product for you
  • 9.9
    1
    Smart Beauty

    Platinum Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour with Natural Platinum Hair Toner for Blonde Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Colour

    Main highlights
    • Vegan, cruelty-free blonde hairdye. UK and European-endorsed cosmetic standard professional ingredients in a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection
    • Smart Beauty is an innovative family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice, and minimal environmental impact
    • Mess-free application. Mix the blonde colour cream and developer in the provided bottle, evenly apply with the precision nozzle, and work through with gloved hands for a non-drip colouring experience
    • Cool blond hair dye; for a full head, covers grey, root touch-ups, highlights, ombre, and balayage. For all hair types: Afro, Asian, Caucasian and chemically treated. Hair colour for women and men
    • Acts as hair toner for blonde hair to reduce brassy colour; lightens dark blonde without bleach. Colour cream includes Plex hair treatment that protects, rebuilds, and restores your hair's structure
  • 9.8
    2
    L'Oreal Paris
    38% Off

    L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

    Why we love it

    Covers grey hair effectively.
    Provides up to 9 levels of lift.
    Strengthens hair while coloring.
    Main highlights
    • Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
    • Permanent hair dye with optimal grey coverage and up to 9-level lightening power, Complete hair colour treatment with colourant and developer gel, reinforcing purple conditioner and disposable gloves
    • Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
    • Delivers the ultimate platinum bleach colour result, With ultra-caring properties for up to 5x stronger hair, Includes a reinforcing purple conditioner that neutralises yellow undertones
    • Contents: 1x L'Oréal Paris Preference permanent hair colour in Extreme Platinum, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves
  • 9.7
    3
    Jerome Russell

    Jerome Russell Bblonde Ice White Post Blonding Toner - Semi Permanent Hair Dye Kit for Pre Lightened & Blonde Hair with Brazil Nut Oil, No Ammonia & Vegan

    Why we love it

    Tone pre lightened and natural blonde hair without ammonia or peroxide
    Refreshes and improves the shade and condition of blonde hair
    Vegan friendly
    Main highlights
    • VEGAN PRO TONER: Free from ammonia & peroxide, vegan friendly, cruelty-free & gluten free beauty products - enjoy flawless hair colour for up to 16 washes
    • PROFESSIONAL RESULTS: Achieve your dream ice white hair colour with this semi permanent hair dye toner - neutralise brassy tones & yellow pigments for salon quality results
    • HAIR DYE KIT: 1 Colour Cream, 1 Activator, 1 Bond Builder Shampoo, 1 Bond Maintainer Treatment, 1 application guide, 1 pair of protective gloves
    • HAIR CARE: Enriched with Brazil nut hair oil for hydration & shine, this hair toner combines mineral water & Plex bonding technology to nourish & strengthen your hair
    • BLONDE HAIR DYE: For flawless results, pair this ice white hair toner kit with other Jerome Russell hair dye & peroxides - makes a wonderful gift

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Value for money

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When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.