Advertising Disclosure Shampoo Brands Comparison - June 2025
5 Best Shampoo Brands In the UK
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
Advertising Disclosure
| 1 Best Choice  9.9Exceptional | 2 Best Value  9.8Exceptional | 3  9.7Exceptional | 4  9.4Excellent | 5  9.3Excellent |
| View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon | View DealOn Amazon |
ModelOUAI Fine Shampoo - Volumising Shampoo with Strengthening Keratin, Biotin & Chia Seed Oil for Fine Hair - Delivers Clean, Weightless Body - Paraben, Phthalate & Sulfate Free Hair Care - 300ml | Model Cantu Cleansing Cream Shampoo 400ml | Model L’Oréal Paris Elvive Colour Protect Shampoo XL for Coloured, Highlighted Hair, Prolongs Colour Vibrancy, Silicone Free, 1L | Model COLOR WOW Color Security Shampoo - Sulfate Free & Residue-Free Formula | Healthy Looking Hair & Scalp | Model Kérastase Specifique, Cleansing & Rebalancing Shampoo, For Sensitive Scalps & Combination Hair, With Calophyllum Oil & Glycerine, Bain Vital Dermo-Calm, 250ml |
BrandOuai | Brand Cantu | Brand L'Oreal Paris | Brand COLOR WOW | Brand KÉRASTASE |
Reviews | Reviews | Reviews | Reviews  | Reviews |
Tech Specs | ||||
product dimensions6.35 x 6.35 x 13.97 cm 358.34 g | product dimensions 7.62 x 5.08 x 2.54 cm 400.01 g | product dimensions - | product dimensions 21.44 x 7.62 x 21.44 cm 240.4 g | product dimensions 4.9 x 7.1 x 14.2 cm 298 g |
Available On | Available On | Available On | Available On | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.9
1OuaiOUAI Fine Shampoo - Volumising Shampoo with Strengthening Keratin, Biotin & Chia Seed Oil for Fine Hair - Delivers Clean, Weightless Body - Paraben, Phthalate & Sulfate Free Hair Care - 300ml
Why we love it
Adds volume to fine hair.
Strengthens with biotin and keratin.
Sulfate-free, gentle on color-treated hair.
Main highlights- OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.
- Made For Effortless Routines - All OUAI hair care products including this sulfate-free shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.
- Long Lasting Volume Shampoo - Be fine with being fine. This color safe shampoo breathes life into fine hair, cleans strands and adds bounce and volume. It's the 'pick me up' your hair has been waiting for.
- Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly — no glam squad needed. Lather a quarter-size amount of our moisturizing shampoo and work into anywhere hair touches the scalp. After rinsing follow up with the OUAI Fine Hair Conditioner for healthy, luscious strands.
- Get The Body You've Always Wanted - Turn your hair volume all the OUAI up with this thickening shampoo that delivers a fuller, more voluminous look. Biotin, hydrolyzed keratin and chia seed oil deliver essential nutrients that help to strengthen, reduce frizz, tame flyaways and add weightless body that lasts.
-
9.8
2Cantu29% Off
Cantu Cleansing Cream Shampoo 400ml
Why we love it
Removes heavy buildup effectively.
Gentle on natural and colored hair.
Made with pure shea butter.
Main highlights- Unique formula provides rich lather
- Rich lather removes heavy buildup
- Packaging may vary, formulation remains unchanged.
- No Sulfates, silicones, parabens or Mineral Oil
- Maintains natural oils & prevents breakage
- Made with pure shea butter and formulated without harsh ingredients
- Great for natural & colored hair
- Gentle formula prevents breakage
- Cleansing Cream shampoo
- 2014 Ebony Mag MVP winner
-
9.7
3L'Oreal Paris
L’Oréal Paris Elvive Colour Protect Shampoo XL for Coloured, Highlighted Hair, Prolongs Colour Vibrancy, Silicone Free, 1L
Why we love it
Protects color for up to 10 weeks.
Nourishes hair from root to tip.
Silicone-free formula.
Main highlights- The Elvive Colour Protect shampoo is enriched with red peony and UV filters, It works in affinity with the hair fibre from root to tip to nourish, revive and protect coloured hair
- Protects hair against external aggressions & helps protect your colour for up to 10 weeks***
- Coloured or highlighted hair? Use L’Oreal Elvive Colour Protect, Britain's No.1 brand for coloured hair*
- Apply Elvive Colour Protect Shampoo on wet hair, massage your scalp and rinse
Our ranking system
The TopChoice.co.uk Team selects top-of-the-line items from a wide selection and conducts rigorous evaluations on almost all the products available on the internet. We rank each product based on how well it matches our criteria.We can ensure that the product is well-tested with the help of our expertise, experts, and artificial intelligence technology. TopChoice.co.uk requires consistent care for the products we review, ensuring that our assessments are always accurate and up to date.
Features
Our team of experts analyzes key attributes, capabilities, significance, and many more depending on the type of product to determine its effectiveness.
Consumer Reviews
We ensure an evaluation of the ratings using references all over the internet for each product. With the help of our AI technology and professional review teams, we give weight to the worth of individual user experiences.
Popularity
Popularity is an important criterion in choosing a product. Several factors contribute to the popularity of the products on our site, including prestige, relevance, reputation, news, and more.
Value for money
TopChoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
Value for money
TopChoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
