Advertising Disclosure Smart Tv Under 400 Comparison - May 2026
4 Best Smart Tv Under 400 In the UK
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant's customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. As an Amazon Associate we may earn from qualifying purchases. We may receive a commission from purchases made through links on our site, which will help us continue to provide you with value.
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| 1 Best Choice  9.9Exceptional | 2 Best Value  9.8Exceptional | 3  9.6Exceptional | 4  9.4Excellent |
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ModelHisense 43" 43E6QTUK 4K Ultra HD Smart TV AI TV - 4K UHD, Hi-View AI Engine, Precision Colour, AI Smooth Motion, Sports Mode with Freely, Disney +, YouTube, Netflix | Model Hisense 40" 40E4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode with Freely, Disney +, YouTube, Netflix | Model TCL 43V6C-UK 43” Direct LED TV, 4K HDR TV, Smart TV Powered by Google TV (Dolby Vision & Atmos, Motion clarity, compatible with Google Assistant & Alexa) | Model Toshiba 24" WV2553DB HD Ready Smart VIDAA TV, HDR, Freely, Disney plus, Prime Video, Netflix, Dolby Audio, Works with Alexa, Works with Google Assistant, VIDAA Voice 2025 |
BrandHisense | Brand Hisense | Brand TCL | Brand Toshiba |
Reviews | Reviews | Reviews | Reviews  |
Tech Specs | |||
product dimensions22.2 x 96.3 x 60.8 cm; 10 kg | product dimensions 18.6 x 90 x 56.5 cm; 7.64 kg | product dimensions 18.5 x 95.7 x 60.3 cm; 7.8 kg | product dimensions 55.3 x 36.7 x 16.4 cm; 4.18 kg |
languageEnglish | language English | language English | language English, English, English, English, English |
Available On | Available On | Available On | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.9
1HisenseHisense 43" 43E6QTUK 4K Ultra HD Smart TV AI TV - 4K UHD, Hi-View AI Engine, Precision Colour, AI Smooth Motion, Sports Mode with Freely, Disney +, YouTube, Netflix
Main highlights- Precision Colour: technology utilises the power of quad core processing to maximise colour reproduction ensuring you get the most accurate and life-like colours, no matter the content.
- Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
- AI Smooth Motion: Dealing with motion is one of the biggest challenges TV's have, Smooth Motion, powered by the AI processor means the TV is able to identify fast-moving objects and digitally reconstructs the individual pixels to deliver fluid smooth motion.
- 4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
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9.8
2Hisense28% Off
Hisense 40" 40E4QTUK FHD LED TV with Freely - Direct Lit LED, Dolby Audio, Natural Colour Enhancer, Games Mode, Sports Mode with Freely, Disney +, YouTube, Netflix
Main highlights- Wide Viewing Angle: Forget the Friday night fight for the best seat in the house. Our TV's wide viewing angle means everyone has prime position, you'll enjoy vivid colours day or night.
- Natural Colour Enhancer: maximises your TV’s colour reproduction to ensuring your content is enhanced showcasing true-to-life colours – the way they were meant to be seen.
- Freely: Goodbye aerial, this amazing platform allows you to easily browse and watch live TV channels, together with on demand content in one seamless and intuitive interface all streamed direct to your TV via the internet.
- Dolby Audio & DTS: Hisense TV's feature DTS Virtual X and Dolby Audio technology guaranteeing superior sound quality, placing you at the centre of the action every time.
- Direct Lit LED: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED's positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.
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9.6
3TCL17% Off
TCL 43V6C-UK 43” Direct LED TV, 4K HDR TV, Smart TV Powered by Google TV (Dolby Vision & Atmos, Motion clarity, compatible with Google Assistant & Alexa)
Main highlights- HVA Screen: HVA (Hi-Performance Vertical Alignment) represents the next generation of VA screens. HVA Screens deliver High Contrast, Lower Energy Consumption and Wider Viewing Angle.
- Direct LED offers enhanced image quality, energy efficiency, and provides a superior viewing experience.
- DOLBY ATMOS sound has never sounded this good. Feel a deeper connection to the stories and music you love with sound that moves all around you with breathkaing realism.
- AiPQTM Processor: AiPQ enabled TCL algorithm processes contents with stable and high 4K quality, clear and fluent motion, high contrast and the finest details.
- 4K HDR: TCL V6C-UK Series comes with HDR10, HLG, HDR10+ and Dolby Vision for brighter brights, darker darks, and more details preserved.
Our ranking system
The topchoice.co.uk Team selects top-of-the-line items from a wide selection and conducts rigorous evaluations on almost all the products available on the internet. We rank each product based on how well it matches our criteria.We can ensure that the product is well-tested with the help of our expertise, experts, and artificial intelligence technology. topchoice.co.uk requires consistent care for the products we review, ensuring that our assessments are always accurate and up to date.
Features
Our team of experts analyzes key attributes, capabilities, significance, and many more depending on the type of product to determine its effectiveness.
Consumer Reviews
We ensure an evaluation of the ratings using references all over the internet for each product. With the help of our AI technology and professional review teams, we give weight to the worth of individual user experiences.
Popularity
Popularity is an important criterion in choosing a product. Several factors contribute to the popularity of the products on our site, including prestige, relevance, reputation, news, and more.
Value for money
topchoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
Value for money
topchoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
