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Virgin Pure Water Filter Comparison - July 2025

7 Best Virgin Pure Water Filter In the UK

1
Best Choice
9.8Exceptional
2
Best Value
9.7Exceptional
3
9.6Exceptional
4
9.5Excellent
5
9.2Excellent
6
8.9Very Good
7
8.6Very Good
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Model

BRITA Marella Water Filter Jug Graphite (2.4L) Starter Pack incl. 3x MAXTRA PRO All-in-1 cartridge - fridge-fitting jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging
Model
BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO All-in-1 cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box ( branding slightly different)
Model
Frizzlife RO Reverse Osmosis Water Filtration System - 600 GPD High Flow, Tankless, Reduce TDS, Compact, Alkaline Mineral PH, 1.5:1 Drain Ratio, USA Tech Support, PD600-TAM3
Model
Aqua Optima Aurora Instant Hot & Cold Filter Water Dispenser, 3.8L Capacity, Includes 1 x 30 Day Evolve+ Water Filter for Reduction Of Microplastics, Chlorine, Limescale & Impurities
Model
Aqua Optima Lumi Chilled Filtered Water Dispenser – 8.2L Total Capacity & 1 x 30 Day Evolve+ Water Filter Catridge for Reduction Of Microplastics, Chlorine, Limescale & Other Impurities
Model
Frizzlife WB99-H Countertop Reverse Osmosis System, Instant Hot Water Dispenser, Alkaline RO Water Filter, NSF/ANSI 58 Certified Elements, Adjustable Temp & Volume, TDS & Filter Life Monitoring
Model
BRITA Cube Ambient & Hot Water Dispenser Black (4.0 L) various temperature and cup-size presets, ultimate safety with UV-C technology for bacteria-free water & integrated MAXTRA PRO water filter

Brand

BRITA
Brand
BRITA
Brand
FRIZZLIFE
Brand
Aqua Optima
Brand
Aqua Optima
Brand
FRIZZLIFE
Brand
BRITA

Reviews

6,374 reviews
Reviews
2,930 reviews
Reviews
4,254 reviews
Reviews
5,678 reviews
Reviews
2,446 reviews
Reviews
324 reviews
Reviews
-

Features

Worth the money

9.3
Worth the money
9.1
Worth the money
7.0
Worth the money
8.6
Worth the money
9.1
Worth the money
8.6
Worth the money
8.4

Taste

9.4
Taste
9.4
Taste
9.1
Taste
9.1
Taste
9.1
Taste
8.6
Taste
8.4

Simple to use

9.8
Simple to use
9.6
Simple to use
8.6
Simple to use
9.1
Simple to use
9.4
Simple to use
8.9
Simple to use
8.6

Simple to clean

9.8
Simple to clean
9.8
Simple to clean
8.6
Simple to clean
8.6
Simple to clean
8.4
Simple to clean
7.6
Simple to clean
7.4

Tech Specs

product dimensions

10.5 x 25.8 x 25.8 cm 860 g
product dimensions
21.4 x 30 x 21.6 cm 1.39 kg
product dimensions
38.86 x 39.88 x 24.13 cm 0.48 g
product dimensions
40.4 x 22.1 x 33.6 cm 5.14 kg
product dimensions
34.6 x 26.4 x 42.8 cm 5.94 kg
product dimensions
22.9 x 41.9 x 37.6 cm 9.06 kg
product dimensions
35.9 x 20.2 x 28 cm 3.2 kg

item weight

860 g
item weight
1.39 kg
item weight
0.48 g
item weight
5.14 kg
item weight
5.94 kg
item weight
9.06 kg
item weight
3.2 Kilograms

special features

Fits in the fridge, Starter Pack
special features
XL capacity, fits on the fridge shelf
special features
Tankless, Reduce TDS
special features
Digital Display, Temperature Control, One Touch Preset, Programmable
special features
Chilled Water Dispenser and Filter
special features
Portable
special features
-

customer reviews

4.7 4.7 out of 5 stars 3, 187 ratings 4.7 out of 5 stars
customer reviews
4.6 4.6 out of 5 stars 1, 465 ratings 4.6 out of 5 stars
customer reviews
4.5 4.5 out of 5 stars 2, 127 ratings 4.5 out of 5 stars
customer reviews
3.9 3.9 out of 5 stars 2, 839 ratings 3.9 out of 5 stars
customer reviews
4.4 4.4 out of 5 stars 1, 223 ratings 4.4 out of 5 stars
customer reviews
4.5 4.5 out of 5 stars 162 ratings 4.5 out of 5 stars
customer reviews
-

color

Graphite
color
blue
color
black, white
color
Black, Steel
color
Black
color
-
color
-

batteries required

-
batteries required
No
batteries required
No
batteries required
-
batteries required
-
batteries required
No
batteries required
No

batteries included

-
batteries included
No
batteries included
No
batteries included
-
batteries included
-
batteries included
No
batteries included
-

item package quantity

-
item package quantity
1
item package quantity
1
item package quantity
-
item package quantity
-
item package quantity
1
item package quantity
-

style

-
style
New Version Maxtra Pro
style
600 GPD Mineralized RO System
style
-
style
-
style
WB99-H With Heating Function
style
-

Available On

Available On
Available On
Available On
Available On
Available On
Available On

Our Top 3 Picks

Here are the top 3 recommended products with more information to help you find the right product for you
  • 9.8
    1
    BRITA

    BRITA Marella Water Filter Jug Graphite (2.4L) Starter Pack incl. 3x MAXTRA PRO All-in-1 cartridge - fridge-fitting jug with digital LTI and Flip-Lid - now in sustainable Smart Box packaging

    9.8 Simple to use
    9.8 Simple to clean
    9.4 Taste

    Why we love it

    Provides 150L of fresh water per cartridge.
    BPA-free and dishwasher safe for convenience.
    Reduces plastic waste significantly.
  • 9.7
    2
    BRITA
    40% Off

    BRITA Flow XXL Water Filter Tank (8.2L) incl. 1x MAXTRA PRO All-in-1 cartridge - fridge-fitting dispenser for families and offices - now in sustainable Smart Box ( branding slightly different)

    9.8 Simple to clean
    9.6 Simple to use
    9.4 Taste

    Why we love it

    Large capacity for family use.
    Easy refilling and cleaning.
    Sustainable and eco-friendly.
  • 9.6
    3
    FRIZZLIFE
    20% Off

    Frizzlife RO Reverse Osmosis Water Filtration System - 600 GPD High Flow, Tankless, Reduce TDS, Compact, Alkaline Mineral PH, 1.5:1 Drain Ratio, USA Tech Support, PD600-TAM3

    9.1 Taste
    8.6 Simple to use
    8.6 Simple to clean

    Why we love it

    The 3rd stage of filter balances the alkalinity of RO water and adjusts the PH to more than 7.5.
    600 GPD High Water Flow
    1:1.5 Low Drain to Pure Ratio

Our ranking system

The TopChoice.co.uk Team selects top-of-the-line items from a wide selection and conducts rigorous evaluations on almost all the products available on the internet. We rank each product based on how well it matches our criteria.We can ensure that the product is well-tested with the help of our expertise, experts, and artificial intelligence technology. TopChoice.co.uk requires consistent care for the products we review, ensuring that our assessments are always accurate and up to date.

Features

Our team of experts analyzes key attributes, capabilities, significance, and many more depending on the type of product to determine its effectiveness.
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Consumer Reviews

We ensure an evaluation of the ratings using references all over the internet for each product. With the help of our AI technology and professional review teams, we give weight to the worth of individual user experiences.
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Popularity

Popularity is an important criterion in choosing a product. Several factors contribute to the popularity of the products on our site, including prestige, relevance, reputation, news, and more.
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Value for money

TopChoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.

When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.