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Whitening Toothpaste Comparison - September 2025
6 Best Whitening Toothpaste In the UK
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
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Overview: Are you looking for a whiter and brighter smile? With so many whitening toothpastes on the market, it can be hard to find the right one for your needs. Read reviews to learn about the pros and cons of each product and find the best one for your teeth.
Colgate Max White Sparkle Diamonds Toothpaste 75ml - Teeth whitening toothpaste - Shines enamel for whiter teeth - Cooling sensation - Fights cavities - Fluoride toothpaste - Purple toothpast
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Marvis Whitening Toothpaste, Mint, 85ml, Promotes the Natural Whitening of the Teeth, Plaque Removal Toothpaste, Long-Lasting Freshness
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Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe For Daily Use
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Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste Radiant White 75ml
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Enlighten White - Whitening Toothpaste with Fluoride, 75 ml - Advanced Enamel Protection and Stain Removal, Restores Shine and Improves Colour - Recommended by Dentists
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Oral-B 3D White Clinical Diamond Clean Toothpaste 75ml
Here are the top 3 recommended products with more information to help you find the right product for you
9.8
1
Colgate
Colgate Max White Sparkle Diamonds Toothpaste 75ml - Teeth whitening toothpaste - Shines enamel for whiter teeth - Cooling sensation - Fights cavities - Fluoride toothpaste - Purple toothpast
9.4worth the money
9.4Taste
9.4Flavor
Why we love it
Enhances natural teeth whiteness.
Provides long-lasting freshness.
Strengthens and protects enamel.
Main highlights
TRUSTED BRAND: Colgate, a trusted name in oral care, brings you excellent teeth whitening and enamel protection
SUPER COOLING SENSATION: To give you a great burst of freshness, our teeth whitening toothpaste has been designed with FreshFX technology for 10x longer lasting cooling than regular fluoride toothpaste
SHINES ENAMEL: This whitening toothpaste recharges your the natural whiteness of your teeth by shining your enamel
GET A WHITER SMILE: Enjoy a shiny, bright smile when you brush with Colgate Max White Sparkle Diamonds Toothpaste
FRESH BREATH: Experience fresh breath with our Colgate Max White toothpaste that leaves your mouth feeling cool and clean
ENAMEL SAFE: Our Colgate whitening toothpaste is enamel safe for daily use, making it easy to maintain your oral care routine and achieve a whiter smile
CONTAINS FLUORIDE: Contains fluoride to help reduce tartar, freshen breath and whiten for a dazzling smile
CAVITY FIGHTING: Our whitening toothpaste fights cavities and strengthens your enamel for great oral care and another reason to smile brightly
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9.5
2
Marvis
Marvis Whitening Toothpaste, Mint, 85ml, Promotes the Natural Whitening of the Teeth, Plaque Removal Toothpaste, Long-Lasting Freshness
9.4Taste
9.3Flavor
9.1Tooth whitening
Why we love it
Promotes natural teeth whitening effectively.
Leaves a refreshing minty taste.
Supports healthy gums and plaque removal.
Main highlights
Removes plaque: Brush away plaque and help prevent tooth decay to keep oral health thriving with the luxury Italian tooth whitening toothpaste
Lasting freshness: This invigorating mint flavoured toothpaste for adults is bound to excite the taste buds as the mouth is left minty-fresh all day long
Italian made: World-renowned for intense flavours, creamy texture, and elegant tubes, Marvis transforms a daily chore into an unforgettable experience
Healthy gums: Marvis toothpaste not only tastes terrific but offers complete care for the teeth and gums - a great choice to help prevent tooth decay treatment
Brighter smile: Smile with confidence as Marvis' teeth whitening toothpaste deeply cleans tooth enamel to promote the natural whitening of the teeth
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9.3
3
Colgate
29% Off
Colgate Max White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe For Daily Use
7.9Taste
7.7Tooth whitening
7.7Flavor
Why we love it
Reverses long-term stains effectively.
Safe for enamel use.
Instantly brightens teeth appearance.
Main highlights
INSTANT^ WHITENING EFFECT: With blue optic brighteners to instantly^ whiten your smile.
ENAMEL SAFE: Our at-home whitening toothpaste provides non-abrasive whitening of deep stains and is also enamel safe for daily use.
DUAL COLOUR-CORRECT ACTION: Our most advanced teeth whitening toothpaste, with dual colour-correct action, lifts deep-set stains* and instantly^ whitens!
DISTINCTIVE SENSATION: You'll experience a distinctive warming sensation from the rich, blue teeth whitening foam as it activates to deeply whiten.
DISCLAIMERS: *Stains caused by food and drink vs fluoride toothpaste after 3 days. ^Instant effect is temporary.
10X WHITER TEETH*: Unlike regular teeth whitening toothpaste that only removes surface stains, ours deeply whitens for 10X whiter teeth* using active oxygen molecules to decolourise deep stains. And, with phosphate salts, it helps prevent future surface stains.
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The TopChoice.co.uk Team selects top-of-the-line items from a wide selection and conducts rigorous evaluations on almost all the products available on the internet. We rank each product based on how well it matches our criteria. We can ensure that the product is well-tested with the help of our expertise, experts, and artificial intelligence technology. TopChoice.co.uk requires consistent care for the products we review, ensuring that our assessments are always accurate and up to date.
Features
Our team of experts analyzes key attributes, capabilities, significance, and many more depending on the type of product to determine its effectiveness.
Consumer Reviews
We ensure an evaluation of the ratings using references all over the internet for each product. With the help of our AI technology and professional review teams, we give weight to the worth of individual user experiences.
Popularity
Popularity is an important criterion in choosing a product. Several factors contribute to the popularity of the products on our site, including prestige, relevance, reputation, news, and more.
Value for money
TopChoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.
When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
Value for money
TopChoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.
When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
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8.6 
9.8
1Colgate
Enhances natural teeth whiteness.
