Advertising Disclosure Detergent Brands Comparison - September 2025
2 Best Detergent Brands In the UK
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
Advertising Disclosure
| 1 Best Choice  9.8Exceptional | 2  9.6Exceptional |
| View DealOn Amazon | View DealOn Amazon |
ModelFairy Non Bio Washing Liquid Laundry Detergent Gel, 1.8l | Model Wilton London Eco Friendly Cedarwood Laundry Liquid 28 Washes - Non-Bio - Plant-based Biodegradable Laundry Detergent - Packed with Essential Oils - Made in UK - 1 Litre |
BrandProcter & Gamble | Brand Wilton London |
Reviews | Reviews |
Available On | Available On |
Our Top 2 Picks
Here are the top 2 recommended products with more information to help you find the right product for you
9.8
1Procter & GambleFairy Non Bio Washing Liquid Laundry Detergent Gel, 1.8l
Why we love it
Gentle cleaning action even in a cold wash.
Dermatologically tested and proven safe for sensitive skin.
Cleans clothes brilliantly while being soft on sensitive skin.
Main highlights- Voted #1 laundry brand for sensitive skin
- Soft for sensitive skin
- Gentle clean even in a cold wash
- Dermatologically tested
- Cleans clothes brilliantly
-
9.6
2Wilton London
Wilton London Eco Friendly Cedarwood Laundry Liquid 28 Washes - Non-Bio - Plant-based Biodegradable Laundry Detergent - Packed with Essential Oils - Made in UK - 1 Litre
Why we love it
Natural, long-lasting cedarwood fragrance.
Gentle on delicate fabrics.
Eco-friendly and biodegradable.
Main highlights- VERSATILE CLEANING - Our laundry liquid is versatile and effective, suitable for all of your laundry needs. Our Laundry Liquid offers the benefits of both a laundry liquid and non-bio laundry detergent in one effective product. A laundry cupboard must-have.
- MADE IN BRITAIN - Our environmentally friendly laundry liquids & cleaning products are made in the UK to keep quality high and our carbon footprint low. Crafted using essential oils and natural cleansers leaving your clothes with a french, enduring scent.
- LONG-LASTING CEDARWOOD FRAGRANCE - A crisp autumn walk through the woods with warm cedarwood and spicy notes of cinnamon & citrus. Our Laundry Liquid is packed full of natural essential oils, leaving your laundry smelling of a long-lasting botanical scent, designed by perfumers.
- ENVIRONMENTALLY FRIENDLY LAUNDRY LIQUID - Sustainably clean, with plant power, embrace the superior cleaning power of our plant-based, biodegradable washing detergent, tough on dirt but wonderfully gentle on delicate fabrics & wool.
- AWARD WINNING FORMULA - A brand you can trust, awarded the "Best Eco Laundry Brand" by Marie Clarie in 2023, our laundry liquid stands out for its commitment to sustainability and performance.
Our ranking system
The TopChoice.co.uk Team selects top-of-the-line items from a wide selection and conducts rigorous evaluations on almost all the products available on the internet. We rank each product based on how well it matches our criteria.We can ensure that the product is well-tested with the help of our expertise, experts, and artificial intelligence technology. TopChoice.co.uk requires consistent care for the products we review, ensuring that our assessments are always accurate and up to date.
Features
Our team of experts analyzes key attributes, capabilities, significance, and many more depending on the type of product to determine its effectiveness.
Consumer Reviews
We ensure an evaluation of the ratings using references all over the internet for each product. With the help of our AI technology and professional review teams, we give weight to the worth of individual user experiences.
Popularity
Popularity is an important criterion in choosing a product. Several factors contribute to the popularity of the products on our site, including prestige, relevance, reputation, news, and more.
Value for money
TopChoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
Value for money
TopChoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
