Advertising Disclosure Liquid Detergent Comparison - September 2025
5 Best Liquid Detergent In the UK
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
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| 1 Best Choice  9.8Exceptional | 2 Best Value  9.5Excellent | 3  9.2Excellent | 4  9.1Excellent | 5  9.0Excellent |
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ModelPersil Non Bio Laundry Washing Liquid Detergent outstanding stain removal in quick & cold washes tough on stains, gentle next to sensitive skin 95 washes (2.565 L) | Model Surf Tropical Lily Laundry Washing with a joy-infused fragrance & natural essential oils lasting up to 12 hours in wear Liquid Detergent for brilliantly clean results 35 washes | Model Ariel Washing Liquid Laundry Detergent, Clothes Washing Liquid, 101 Washes, Stain Remover for Clothes & Odour Removal In 1 Use, Brrrilliant Even In Cold & Short | Model Surf Deep Sea Laundry Washing with a joy-infused fragrance & natural essential oils lasting up to 12 hours in wear Liquid Detergent for brilliantly clean results 24 washes | Model Surf Peony & Rose Laundry Washing with a joy-infused fragrance & natural essential oil lasting up to 12 hours in wear Liquid Detergent for brilliantly clean results 24 washes |
BrandPersil | Brand Surf | Brand Ariel | Brand Surf | Brand Surf |
Reviews | Reviews  | Reviews - | Reviews | Reviews |
Tech Specs | ||||
package dimensions35.79 x 17.4 x 9 cm 2.79 kg | package dimensions 25 x 13.5 x 6.1 cm 1.02 kg | package dimensions 35.6 x 17.8 x 10.8 cm 3.33 kg | package dimensions 25.2 x 10.5 x 5.6 cm 730 g | package dimensions 25.4 x 10.7 x 5.6 cm 730 g |
manufacturer reference- | manufacturer reference 8720181532849 | manufacturer reference - | manufacturer reference 8720181532818 | manufacturer reference 8720181532832 |
Available On | Available On | Available On | Available On | Available On |
Our Top 3 Picks
Here are the top 3 recommended products with more information to help you find the right product for you
9.8
1Persil16% OffPersil Non Bio Laundry Washing Liquid Detergent outstanding stain removal in quick & cold washes tough on stains, gentle next to sensitive skin 95 washes (2.565 L)
Why we love it
Gentle on sensitive skin.
Effective in cold, quick washes.
Eco-friendly, recyclable bottle.
Main highlights- You only need 27 ml of this liquid detergent per use
- With this liquid detergent, you can get tough on stains like mud, yoghurt and jam, even in a quick and cold wash
- Persil Non Bio Liquid is dermatologically tested and recognised by the British Skin Foundation
- Persil Non Bio Laundry Washing Liquid Detergent: our bestselling formula which is gentle next to sensitive skin
- Our detergent bottle is recyclable
- Delivers a powerful concentrated clean and stain removal in a small dose
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9.5
2Surf19% Off
Surf Tropical Lily Laundry Washing with a joy-infused fragrance & natural essential oils lasting up to 12 hours in wear Liquid Detergent for brilliantly clean results 35 washes
Why we love it
Long-lasting floral fragrance.
Effective cleaning power.
Eco-friendly packaging.
Main highlights- We infuse your laundry with joy, bringing you fragrance throughout the day
- The bottle and cap for our laundry liquid are both recyclable
- Surf Tropical Lily liquid detergent turns up the volume on joy in your day-to-day life, infusing your wardrobe with an explosion of floral sweetness that lasts from dawn to dusk
- Surf Tropical Lily Laundry Washing Liquid Detergent features a joy-infused fragrance with natural essential oils for up to 12 hours of in-wear delight
- Our Surf bio washing liquid detergent gives your clothes a brilliant clean
- Just add 27 ml of our detergent for standard loads or 40 ml for larger loads and enjoy great results
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9.2
3Ariel
Ariel Washing Liquid Laundry Detergent, Clothes Washing Liquid, 101 Washes, Stain Remover for Clothes & Odour Removal In 1 Use, Brrrilliant Even In Cold & Short
Why we love it
Removes stains in one wash.
Works well in cold water.
Highly effective on odours.
Main highlights- WASHING MACHINE LIQUID: For optimal results, fill the green cap with liquid and place it into the drum, on top of clothes
- WASHING LIQUID BULK: Ariel washing liquid removes stain & odour in 1 wash
- PRE-TREAT STAINS: 1. Drop a small amount of Ariel washing liquid on stains 2. Rub softly 3. Start the wash
- LIQUID DETERGENT STAIN REMOVER FOR CLOTHES: Provides brrrilliant results even in a cold & short wash
Our ranking system
The TopChoice.co.uk Team selects top-of-the-line items from a wide selection and conducts rigorous evaluations on almost all the products available on the internet. We rank each product based on how well it matches our criteria.We can ensure that the product is well-tested with the help of our expertise, experts, and artificial intelligence technology. TopChoice.co.uk requires consistent care for the products we review, ensuring that our assessments are always accurate and up to date.
Features
Our team of experts analyzes key attributes, capabilities, significance, and many more depending on the type of product to determine its effectiveness.
Consumer Reviews
We ensure an evaluation of the ratings using references all over the internet for each product. With the help of our AI technology and professional review teams, we give weight to the worth of individual user experiences.
Popularity
Popularity is an important criterion in choosing a product. Several factors contribute to the popularity of the products on our site, including prestige, relevance, reputation, news, and more.
Value for money
TopChoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
Value for money
TopChoice.co.uk compares product attributes to price, examines tech specs, ratings and reviews, and more.When compared to other criteria, does the pricing seem reasonable? In order to provide genuine value for money, our team must answer that question with advanced calculations.
